RePerreo
A party like no other
- Branding
- Social Media
Re-Perreo was a different and very fun project. A few years ago, a group of people contacted me with a clear objective: to organize a night event at a level beyond anything known in the city of Bariloche, in a professional manner and with the highest quality production.
The project aimed to bring the influence of major festivals like Lollapalooza to Bariloche, events that gather thousands of people and are hugely popular among the youth.
Briefing & strategy
During the first meetings, the client expressed that they were not looking to create an isolated event, but rather to establish a brand with a strong identity, with the goal of organizing future editions if the event was well received. Additionally, we established that the main promotion channel would be through social media, due to the target audience.
Look & feel
That's why we went for a modern, striking, and irreverent style that wasn't afraid to express itself as it is. Relaxed, fun, and informal, it was meant to be set apart from pretentious events.
