Barify
Creating personalized experiences
- Branding
- Logo Design
- Social Media
Barify was born as an entrepreneur's project, aiming to propose something new to the highly saturated market of tourist agencies in the city of San Carlos de Bariloche.
As a designer, I had the mission of analyzing the competition and defining, together with the client, the attributes that would differentiate Barify from the rest. Subsequently, I crafted the complete brand identity for its launch.
Competitors analysis & brief
One thing was clear to us: Barify would be a 100% digital agency, with a particular focus on sales through social media.
We chose to research the current competition in the city to determine the areas where we could stand out.
We found several key points: a significant market saturation, with most agencies having weak and low-quality graphic identities, which does not convey legitimacy. Additionally, the vast majority of competitors were located in shades of blue in the color spectrum, so we decided to choose a different tone to stand out.
Deliverables and brand guidelines
After completing all the brand identity and once the final versions were approved by the client, all resources were compiled into a best practices manual to assist the client in applying their new brand.
The deliverables were also exported in the required formats, finishing the proyect in this way.
