Learn, practice, smile
- Branding
- Logo Design
At the end of 2022, Teton Nordic Ski School, a team of cross-country ski instructors, reached out to me with the need to create a logo for their ski school located in the Teton Range, Idaho, USA.
They were looking for a simple but impactful logo to identify the school and stand out from their competitors.
Research & brief
During the briefing stage, it was clear that the audience for the school would be adults, wanting to learn the sport in a relaxed, fun way, guided by experienced professionals.
After looking at the initial concepts, we conducted a style selection with the client, opting for a modern and minimalist brand, eye-catching and highly memorable, while also evoking blue tones in reference to winter.
![](https://emiliolujan.com.ar/wp-content/uploads/2024/06/Teton_3.jpg)
![](https://emiliolujan.com.ar/wp-content/uploads/2024/06/Teton_4.jpg)
![](https://emiliolujan.com.ar/wp-content/uploads/2024/06/Teton_5.jpg)
![](https://emiliolujan.com.ar/wp-content/uploads/2024/06/Teton_8_6-05.jpg)
![](https://emiliolujan.com.ar/wp-content/uploads/2024/06/Teton_7-1024x549.jpg)
![](https://emiliolujan.com.ar/wp-content/uploads/2024/06/Teton_6-06-1024x549.jpg)
![](https://emiliolujan.com.ar/wp-content/uploads/2024/06/Teton_10.jpg)
![](https://emiliolujan.com.ar/wp-content/uploads/2024/06/Teton_9.jpg)
Deliverables and brand guidelines
After completing all the brand identity and once the final versions were approved by the client, all resources were compiled into a best practices manual to assist the client in applying their new brand.
The deliverables were also exported in the required formats, finishing the proyect in this way.
![](https://emiliolujan.com.ar/wp-content/uploads/2024/06/Manual_1-1024x549.jpg)
![](https://emiliolujan.com.ar/wp-content/uploads/2024/06/Manual_2-1024x549.jpg)