El Tren Patagónico
Connecting the sea and the mountain since 1993
- Branding
- Logo Design
- UX/UI
- Animation
- Web/App Design
- Signage
- Editorial Design
- Interior Design
- 3D
This project served as the thesis and final project of my career. The goal was to select a prominent company from the city of Bariloche, Argentina, and create a comprehensive and fictional rebranding of its corporate identity. I chose Tren Patagónico, a train company with history and tradition, founded in the late 20th century with the purpose of connecting the Argentine Patagonia with Buenos Aires.
The train is an iconic organization in the region, and its heritage was nearly lost during the dismantling of trains in the 1990s. My focus was on reviving this lost heritage and crafting a strong and distinctive brand identity that could endure in the years to come, evoking the essence and magic as the trains themselves.
History & Connection
The project was conceived within the context of important reforms in the train's infrastructure, sort of a modernization plan alongside a redesign of the entire visual identity of the company.
The main concepts that guided the proyect were two: History & Connection; two keywords that would serve as a compass for the construction of the new identity of The Train.
The branding proposal followed the same path, with an icon created from two railway elements representing "Connection".Railroads and bridges.
Collaterals
To present the new identity proposal for El Tren Patagónico, over 50 collaterals were crafted, covering a wide variety of formats and areas, from digital to print, editorial design, animation, UX/UI design, signage, and even interior design with 3D renders.
UX/UI Design
Additionally, the project included the development of two web applications. Firstly, the institutional website was completely redesigned and prototyped, incorporating the option to book train services online.
Also, a visual interface was developed specifically for implementation in a kiosk at the stations, allowing users to manage their tickets autonomously.
Interior Design
Along with the proposal, a model of renovated customer service offices for the stations was also presented, as their original infrastructure has been in decline for years.
With this, the aim is to provide an excellent customer experience for those entering both to purchase tickets and to use the parcel service.
Production & presentation
Once the design of the entire project was completed, each collateral had to be printed and presented for subsequent defense before an invited audience and a jury.
The entire proyect took approximately 6 months, from the initial research phase to the final production and presentation. More than 30 people attended to see the presentation.
