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Wagner Leather Goods

Leather craftsman

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Client Academic project
Category Branding, Packaging
Year 2019
Wagner logo
Wagner logo
Catálogo de productos
Packaging para billetera
Aviso de revista

German tradition

This was a proyect for the Graphic and Commercial Design II subject. The task consisted of choosing a business line from a list, to later creatre a fictional business and carry out all the briefing and branding. I chose leather products, and I named the fictitious company Wagner Leather Goods.
It was founded by a German named Armin Wagner, who descended from a fiefdom that was known for cattle ranching, armor production, and leather clothing. However, over time this tradition was lost, and Armin's mission is to recover it and bring it to modernity, with the aim of establishing itself as a brand of the finest quality, exclusive and modern.

Caja de zapatos
Póster

Printing

In total, 8 graphic pieces produced at full scale were presented, including a leather wallet with the isotype engraved, and a basic html5 website. A brand manual was also developed, which was bound by hand.

  • Logo design
  • Brand guidelines (concepts, color palettes, typefaces, photo usage, etc.)
  • Packaging & customer experience
  • Simple website