Tren Patagónico

Tren Patagónico is an iconic organization in the region, and its heritage was nearly lost during the dismantling of trains in the 1990s. My approach focused on reviving this lost heritage and developing a strong, distinctive brand identity that could endure for years to come, evoking the same level of iconic status as the trains themselves.

The project was conceived within the context of important reforms in the train's infrastructure, sort of a modernization plan alongside a redesign of the entire visual identity of the company.

The main concepts that guided the proyect were two: History & Connection; two keywords that would serve as a compass for the construction of the new identity of The Train.

The branding proposal followed the same path, with an icon created from two railway elements representing "Connection": Railroads and bridges.

To present the new identity proposal for El Tren Patagónico, over 50 collaterals were crafted, covering a wide variety of formats and areas, from digital to print, editorial design, animation, UX/UI design, signage, and even interior design with 3D renders.

Additionally, the project included the development of two web applications. Firstly, the institutional website was completely redesigned and prototyped, incorporating the option to book train services online.

Also, a visual interface was developed specifically for implementation in a kiosk at the stations, allowing users to manage their tickets autonomously.

Once the design of the entire project was completed, each collateral had to be printed and presented for subsequent defense before an invited audience and a jury.

The entire proyect took approximately 6 months, from the initial research phase to the final production and presentation. More than 30 people attended to see the presentation.