Teton Nordic Ski School
- Logo Design, Brand Identity
Overview
At the end of 2022, Teton Nordic Ski School, a team of cross-country ski instructors, reached out to me with the need to create a logo for their ski school located in the Teton Range, Idaho, USA. They were looking for a simple but impactful logo to identify the school and stand out from their competitors. www.tetonxc.com
Research & brief
During the briefing stage, it was clear that the audience for the school would be adults, wanting to learn the sport in a relaxed, fun way, guided by experienced professionals.
After looking at the initial concepts, we conducted a style selection with the client, opting for a modern and minimalist brand, eye-catching and highly memorable, while also evoking blue tones in reference to winter.
Deliverables and brand guidelines
After completing all the brand identity and once the final versions were approved by the client, all resources were compiled into a best practices manual to assist the client in applying their new brand.
The deliverables were also exported in the required formats, finishing the proyect in this way.
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